I'm Cătălin.
A designer who likes to craft digital experiences.
I balance user and business needs to create delightfull products.
FOODPANDA
UX Case Study
The Foodpanda group is the leading online food delivery marketplace in emerging markets. It enables restaurants to become visible in the online and mobile world and provides them with industry-leading software and technology to generate additional demand.
The Problem
Onboarding for delivery agents
Anyone who wants to become a FoodPanda courier can do so by landing on www.rider.foodpanda.ro and onboard from there.
If there aren't any jobs available, the user is left with no other options than to quit the onboarding process.
Within the sign up flow, users need to confirm the sign up via email and they have to exit the onboarding process and check the email.
Research
To begin my research, I started to look at a few competitior or similar platforms, analysing UI, UX, User flow, IA and key features.
Solution
Users can download foodpanda's app from the landing page or within the app store and onboard from there.
Advantages
Streamlined Onboarding Flow
A new user flow has the advantage of diminishing the back and forth between multiple systems (website, email) by making the user stay focused within one system.
Multiple entry points
Adds a new entry point to the existing onboarding process.
Instant Notifications
The user is instant notified when new jobs are available with push notifications.
Allowing the User to Learn
If no jobs are available, the user can continue the onboarding process and learn about becoming a FoodPanda Courier.
Smart Defaults
Taking advantage of smart defaults by automatically detecting user’s location.
Keeping the User Streamlined
Using the provided phone number, the user no longer needs to manually confirm his account.
If no jobs are available, the user can continue the onboarding process and learn about becoming a delivery courier.
MUSE
UI Design
Muse is an audio streaming concept app that allows users to discover similar music based on their preferences.
BOOKMED
My first UI / UX Project
Bookmed is an online medical care appointment booking service, providing free of charge medical care search facility for end users by integrating information about medical practices and doctors' individual schedules in a central location.
My Role
UI & UX Designer
Up until May 2020, I led the efforts to design, evolve the service and address customer pain-points related to the browse and discovery experience of Bookmed on Android, IOS and web devices.
I partenered with two project managers, a healthcare specialist and 9 developers to uncover insights and translate concepts into features that adress customer behaviours and motivations.
Our Goals
Shifting the emphasis from Free-for=Service model to Value-based-Care, which encourages the professionals to engage with patiens, offer care that's apposite for an individual, invest in technology, and incentivize providers for coordinated and effective care services.
Reducing the patient-physician appointment booking wait time and also incentivize providers with value-based-care payment model.
The Callenge
Help connect users to local physicians and specialists by creating a two-sided network that connects patients and doctors with one another on multiple devices.
Creating a consisted experience across multiple platforms and devise solutions around multiple constraints.
My Contribution
Developing and delivering artifacts on products across multiple platforms and operating systems for specific user needs on the B2B (doctors) and B2C (patients) side.
For Patients
Website
Landing Page
Mobile Friendly Layout
Website, Search
Website, Booking
Android & IOS Apps
For Doctors
Appointment Management Tool
Agenda, Dashboard
Agenda, Calendar, Day View
Agenda, Doctor's Work Schedule
Agenda, Scheduling an Appoiment
Android & IOS Apps
LOGOS
